There are many avenues for homeowners to consider when it's time to sell. With so many discount outfits promising to save money for the homeowner, it's probably a good idea to outline just what a full-service agent like myself will do:

order preliminary title
contact escrow
take photos
enter listing info on MLS
provide a key lock-box
have a sign delivered
create and stock fliers
create and send broker's open mailers/emails
create and send open house mailers
Online Seller Advantage via Yahoo
provide a legal description and disclosures for potential buyers
provide a virtual tour
provide neighborhood demographics and maps
stage the home with furniture if needed
handle all calls and inquiries
if vacant, keep it clean and the yard mowed
schedule showings
market the property online
review offers with the seller
check buyer financing
insure all docs are complete and on time to escrow

When you entrust a discount brokerage to sell your home, they are merely listing it. You'll get a sign, a MLS number and a finite stack of fliers. All of the other things that go with selling the home and assuring a smooth close to the transaction are often left to the selling agent (representing the buyer and not you) who will likely work harder on your transaction than the agent or brokerage you initially hired. I know, because I have been that eager selling agent before. Of course I am speaking of one-off transactions. If a seller also needed to buy and was willing to work with me on both, I would be flexible regarding my commission. I believe in repeat business and loyal fans and I do my best to inspire it.